Data & Analytics

Our approach

From data to decisions

Every digital product generates data. The question is whether that data is being turned into insight — and whether that insight is being used to make better decisions. Most products we encounter have more data than they know what to do with, and less insight than they need. We fix that.

Our data and analytics practice is focused on practical outcomes: helping product teams understand how their users behave, why retention is what it is, what’s driving (or preventing) growth, and what to prioritise next.

Product analytics

We set up and configure product analytics platforms — Mixpanel, Amplitude, PostHog, or custom event tracking — so you have clean, reliable data flowing from your product. This means defining the right events, implementing them correctly, and building the dashboards and funnels your team will actually use every week.

Good analytics doesn’t start with the tool — it starts with the questions. We work with you to define the metrics that matter for your specific product and business model, and then instrument everything needed to answer them.

Custom dashboards

Generic dashboards answer generic questions. We build custom analytics dashboards tailored to your product and your team’s decision-making needs — surfacing the right signals at the right time, in a format that makes action obvious.

User behaviour analysis

We dig into session recordings, heatmaps, funnel drop-off data and cohort analysis to understand how users are actually interacting with your product — as opposed to how you imagined they would. This kind of analysis routinely surfaces high-impact product improvements that would never emerge from surveys or user interviews alone.

Retention and growth analytics

Acquisition is easy to measure. Retention is where the real story lives. We help you understand your retention curves, identify the behaviours that predict long-term retention, and find the levers that can move those numbers in the right direction.